summer 2024. adobe illustrator
A request from my older sister to create a custom emblem for her wedding that could be used for print materials – featuring the couple's dog Leo, visual components of their venue in Lake Tahoe, and autumn colors.
summer 2022. adobe illustrator and aftereffects
Visual concept and graphics for the first phase of a Fall 2023 undergraduate enrollment campaign, developed in close collaboration with the creative team. Conveys the concept of “intersecting paths” via a musical performance lens of crossing spotlights.
Creative Direction: Vanessa Rossi
Initial concepts kickstarted with the idea of organic intersecting paths that would also utilize the “B” in “Berklee.” At the same time, I also explored expressing the same idea of intersecting paths via spotlight shapes of varying opacities.
Later iterations continued the visual theme of spotlights, experimenting with how much they could be abstracted before becoming unrecognizable at a glance. Our team decided that the edges of the shapes needed to be visible in order to convey the idea.
summer 2021. adobe illustrator
Custom vector illustration in multiple layouts aiming to capture the energy and innovation of Berklee College of Music’s Bachelor of Arts in Music Industry Leadership and Innovation. Developed the visual concept over multiple iterations in close collaboration with the creative director.
Creative Direction: Evan Ozimek-Maier
Copy: Mica Basilici
A lot of the exploration revolved around figuring out exactly how much to abstract the person figure, and how that person should visually interact with the objects that represented them. There was a goal to capture energy (an aspect that can be difficult to capture in music business photography), so we landed upon having the items “burst forth” from the person.
fall 2019. adobe indesign and photoshop
A campaign highlighting the character of Berklee College of Music’s student population. Assisted in planning the photo’s item composition, helped edit details (such as removing branding), and designed the layout of the final materials.
Creative Direction: Evan Ozimek-Maier
Photography: John Davenport
Copy: Mica Basilici
Drafts of potential compositions (using actual estimated measurements for each hypothetical item) to figure out which exact items to source for the photoshoot, how to create the most defined outlines for the logo silhouette, as well as whether a solid color background would be needed.
fall 2019. adobe indesign
Layout for an informational booklet utilizing the design language established by the Berklee College of Music undergraduate viewbook (designed by PopKitchen), but with condensed information geared toward the international audience. Click here to view a high-quality PDF.
Creative Direction: Evan Ozimek-Maier
Design Scheme: PopKitchen
Copy: Mica Basilici
spring 2016. adobe illustrator
An exploration of isometric illustration using the Dunnhumby Boston office and its creatively named conference rooms as inspiration, designed for display within the office itself.
spring 2016. adobe illustrator
A series of self-directed illustrations for BzzAgent's Facebook banners that changed on a monthly basis to portray the feeling and mood of the current month while communicating with the social media manager to ensure they expressed the brand’s playful aesthetic.
spring 2015. adobe indesign
A series of infographics created for Dana-Farber Cancer Institute blog posts in direct collaboration with the communications specialist.
Blog Posts:
What are the Most Common Sites for Melanoma?
What Are the Most Common Cancers in Men vs. Women?
What Are the Most Common Cancers in Each Age Group?
Art Direction: John DiGianni
spring 2013. pen, watercolor
A personal piece inspired by the Fool of the Major Arcana tarot deck, a card often read as an optimistic yet naive start to a new journey.
